LET'S TALK

Is your brand’s message feeling flat, formulaic, or watered-down?

COPYWRITING & BRAND MESSAGING FOR gutsy entrepreneurs

Your sales copy could use a pick-me-up.
That’s where Mettle & Tonic comes in.

We’ll dive deep into your audience's desires, infuse your website copy with personality, and craft a brand message designed to inspire action.

(and raving fans.)

Turn your lurkers into leads

You followed your own path. You built something different. And you have delighted clients to show for it.

But your website copy and marketing aren’t making a splash.

The missing ingredient?

Stand out from the sea of

same-old 

Potent, punchy, and persuasive copy.

It's the perfect formula for connection that feels like kismet.

Not a course. Not a template.

Personalized copy coaching, feedback, and resources for solopreneurs going it, well, solo. It’s like having a messaging strategist and marketing consultant on retainer.

DIY copywriting support

VISIT THE
COPY STUDIO
Build connections with messaging that captures your brand’s spirit. Drive sales with copy that converts.

  • Brand messaging
  • Website copy
  • Launch copy
  • Funnel strategy
  • and more

done-for-you copywriting services

What'll it be today?

The Copy Studio

The Draft House

meet me in
the draft house
GET TO KNOW ME BETTER

I’m Cassie Paton, and I help founder-led small businesses like yours turn lurkers into leads (and perfect-fit prospects into paying clients).

I’m the one you come to when you want to uncover your brand’s secret ingredient and craft a message that makes sales easier, marketing more fun, and business more joyful. 

Because entrepreneurship is not for the faint of heart, but when you have the guts to own your message, everything changes for the better. 

Meet your sales copywriter & brand messaging strategist

(aka your brand's copy mixologist)

Fortifying Words

“Cassie knows how to unpack the layers to get to the gold.”

“There’s no better copywriter.”

"If you want compelling copy, don't waste your time and money elsewhere. Do yourself a big, giant favor and just work with Cassie. She'll make it super easy."

- LEANNA MILLER,
CFO & WEALTH COACH AT WEALTH ELEVATOR

- GABRIELA NARVAEZ,
FOUNDER OF GUILD PROPERTIES

- JULIE ORDONEZ,
FOUNDER OF COURAGELAB

Just wait until they get a taste of your brand

The first step is easy. Inquire below with a few details about your project.

Then, we’ll schedule a free discovery call to see if we’re a fit.

Projects are typically booked a minimum of 4-6 weeks in advance, so pull up a chair and let's see if there's chemistry.

LET'S TALK

Discover the key ingredients of a potent messaging strategy so you can stand out from the sea of same-old online.

In this private podcast, you'll learn how to identify your brand's unique factors so you can confidently own any stage or platform.

Uncover your brand's secret ingredient

ACCESS THE PRIVATE PODCAST: THE BLAND BRAND ANTIDOTE

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