LET'S TALK

Is your brand’s message feeling flat, formulaic, or watered-down?

COPYWRITING & BRAND MESSAGING FOR gutsy entrepreneurs

Your sales copy could use a pick-me-up.
That’s where Mettle & Tonic comes in.

We’ll dive deep into your audience's desires, infuse your website copy with personality, and craft a brand message designed to inspire action.

(and raving fans.)

Turn your lurkers into leads

You followed your own path. You built something different. And you have delighted clients to show for it.

But your website copy and marketing aren’t making a splash.

The missing ingredient?

Stand out from the sea of

same-old

Potent, punchy, and persuasive copy.

It's the perfect formula for connection that feels like kismet.

Not a course. Not a template.

Personalized copy coaching, feedback, and resources for solopreneurs going it, well, solo. It’s like having a messaging strategist and marketing consultant on retainer.

DIY copywriting support

VISIT THE
COPY STUDIO
Build connections with messaging that captures your brand’s spirit. Drive sales with copy that converts.

  • Brand messaging
  • Website copy
  • Launch copy
  • Funnel strategy
  • and more

done-for-you copywriting services

What'll it be today?

The Copy Studio

The Draft House

meet me in
the draft house

I’m Cassie Paton, and I'm the one you come to when you want to uncover your brand’s secret ingredient.

My goal? To craft your business a message so smooth that sales become easier and marketing becomes more fun.

Because entrepreneurship is not for the faint of heart, but when you have the guts to own your message, everything changes for the better. 

Meet your sales copywriter & brand messaging strategist

(aka your brand's copy mixologist)

GET TO KNOW ME BETTER

Fortifying Words

“Cassie knows how to unpack the layers to get to the gold.”

“There’s no better copywriter.”

"If you want compelling copy, don't waste your time and money elsewhere. Do yourself a big, giant favor and just work with Cassie. She'll make it super easy."

- LEANNA MILLER,
CFO & WEALTH COACH AT WEALTH ELEVATOR

- GABRIELA NARVAEZ,
FOUNDER OF GUILD PROPERTIES

- JULIE ORDONEZ,
FOUNDER OF COURAGELAB

Just wait until they get a taste of your brand.

Because pretty soon, all you'll be serving up is top-shelf copy that turns all the right heads.

Ready to get started? The first step is easy: Let's talk and see if there's chemistry.

LET'S TALK

Discover the key ingredients of a potent messaging strategy so you can stand out from the sea of same-old online.

In this private podcast, you'll learn how to identify your brand's unique factors so you can confidently own any stage or platform.

Uncover your brand's secret ingredient

ACCESS THE PRIVATE PODCAST: THE BLAND BRAND ANTIDOTE

This site uses cookies. (The dairy-free kind, though you'd never know.)

LEARN MORE