join the draft house
Quit overthinking and avoiding. Start knocking out your biggest marketing goals with me as your on-call copy consultant inside the Draft House.
Write better* copy & skip the DIY hangover.
If you have to write your own copy (and most solopreneurs like us do)…
*copywriter reviewed & approved
When you started your business, you probably didn’t realize just how much writing would be involved.
...not to mention getting the words out (so you can get your offers out into the world).
- getting out of your head,
- getting an objective perspective on your brand,
- and getting focused on the marketing with the biggest ROI for your business
(And the unfinished copywriting templates and courses only get you so far.)
You're not a bad marketer or writer. Maybe you even enjoy it sometimes.
But you probably also have a hard time...
There’s always a sales page to update, email to send, or landing page to write.
because, as you've come to learn, words sell.
JOIN THE DRAFT HOUSE
It’s about finally having a strategy to reach more perfect-fit prospects so you can quit squirrel braining, grow your business, and make tangible progress toward your big-picture goals.
Now that's refreshing.
- feeling confident in your brand and offer messaging
- getting clear on your marketing strategy
- writing sales copy that converts lurkers into leads
- and taking meaningful action toward your biggest marketing priorities
JOIN THE DRAFT HOUSE IF YOU NEED HELP...
A copy coaching membership for solopreneurs DIYing by necessity to help you build your marketing muscles.
Draft House Sessions
the
I made you a video
This isn't just about learning to write better copy.
- Kristy Black,
Brand Strategist & Designer
Cassie provided such clear guidance, shared industry-standard best-practices, and taught me new ways of thinking about my copy that I'll use for years to come.
If you're feeling this nagging sense that your copy needs some love, I can't recommend Cassie or the Draft House enough!”
“Like most entrepreneurs, I've been writing a lot of my own copy for a while, but I knew it was time to work with Cassie when EVERY piece of writing felt like pulling teeth.
member testimonial
Kinda like having your own copywriter, messaging strategist & marketing coach
(WITHOUT THE 5-FIGURE INVESTMENT)
You’ll still write your copy, but you’ll also be honing your marketing skills with a lot more focus and guidance.
With a plan we’ll come up with together, you’ll start taking action on day one and will receive a ton of personal feedback on your strategy and copy.
You’ll have a place to turn when you have just a quick question about email marketing or lead magnets or launching.
And you’ll be learning alongside a handful of other values-driven business owners who are just as committed to getting sh*t done as you are.
Because learning is nice. But knocking out your biggest, most exciting goals is even nicer.
on retainer
What makes the Draft House different:
a private strategy session
To map out your goals for the duration of our time together, identify your biggest opportunities for strengthening your messaging and marketing, and come up with your priority action items to get support with during our time together.
One-on-one strategy
Asynchronous when it makes sense
Live when you need it
To help you talk it out (and get it done).
For continuous support on your schedule.
For feedback and advice that’s always personal.
Small-group format
For accessible pricing, learning by proxy, and solopreneur solidarity.
Here's a detailed look at what's included...
Monthly hot seat Copy REVIEWS
Where you can submit your written copy, draft, or outline for my personal feedback.
Hot Seats are recorded over Loom and shared in Slack, so you can review it on your own time, watch it as many times as you need, and learn from other members’ Hot Seats.
Monthly live workshops
On each season’s theme with the high-level knowledge you need and the brass-tacks info you want to make progress toward your goals on your own. This is all about skill-building and taking action toward your goals so you can become a more confident marketer of your business.
These monthly workshops are paid and open to all, but as a Draft House member, you get a free ticket and front row seat.
You’ll even get access to all of the recorded trainings from past sessions.
Twice-weekly Slack Office Hours
To ask me your most burning questions, like:.
“My site is getting traffic, but no leads. What are some ways I can optimize my copy?”
“What are some ideas for reengaging my list before my next launch?”
“What do you think of this headline for my sales page?”
“Can you recommend any tools or questions to ask to help me collect more testimonials?”
The best part? You can drop your questions in Slack anytime throughout the week (because traditional live Q&A calls have a way of making your mind go blank).
I’ll respond to the group’s questions using the voice note feature during designated Office Hours, when you’re free to ask follow-up questions for a more “live” conversation.
Weekly virtual coworking sessions
For dedicated time on your calendar to quietly work on your marketing together. As a virtual coworking fanatic, trust me when I say that body doubling works wonders on your productivity. (They’re also an opportunity to ask questions live!)
Coworking sessions are held on alternating Mondays and Thursdays from 12:30-2:30pm ET.
quarterly live trainings with guest experts
Plus access to past guest bonus trainings including:
- Automate with Heart: Email Marketing Tech Setup with Bev Feldman
- Teaching ChatGPT Your Brand Voice with Kinsey Streib
A curated training & resource library
Resources include:
- voice of customer survey template
- pre-launch planning guide
- welcome sequence planner & template
- nurture email prompts
- and much more
I’ll also create and add one BONUS resource each month based on group input on what would be most helpful for you.
An intimate Slack community
of values-driven solopreneurs
And small business owners like you who believe that you learn, grow, and achieve best alongside one another. (Maximum of 10 members.)
This community isn’t just another obligation or distraction, but a place where you can learn from your peers, ask market research questions, get group feedback on something you’re working on, and get access to copy coaching from me when you need it.
Exclusive access to my
day-rate editing services
(not currently available anywhere else) at a special Draft House member rate for when you just want to hand over your copy to a pro.
Each month, I’ll host a live workshop and add new resources based on the current season’s theme.
But don’t worry if the current theme doesn’t fit your goals. Think of it as an added bonus and bring whatever YOU want to work on.
The theme for June - August
A new theme every season
Copy & messaging refresher
All those little updates you’ve been meaning to make to your website copy, welcome sequence, elevator pitch, or onboarding flow? This is your time to take them off the back burner and give them a tune-up.
Upcoming trainings and resources include:…
- June 12: Heavy-Lifting Headline Writing Workshop - find out what makes for an attention-grabbing headline and how to inject yours with head-turning goodness (to keep your prospects reading)
- July 10: Specificity Sells - learn how to identify where your messaging is falling flat and update your existing sales copy with super specific language that ethically addresses objections and hesitations by tapping into your audience’s brains and hearts
- Aug 7: Messaging Beyond Marketing: An Unforgettable, On-Brand Client Experience - from sales conversations to onboarding and offboarding, see how you can infuse your brand’s message into your client experience with special touches and small details that leave a lasting impression (and earn you more referrals)
- Plus a bonus guest training (details TBD!)
- Your Sell-Out Evergreen Launch
- Grow & Nurture Your Email List
You won’t just learn copywriting theory – you’ll get stuff done on every call. And I’ll walk you through an existing Draft House resource so your tools and templates don’t go untouched.
In the spirit of helping more solopreneurs write better copy, these workshops are paid, ticketed events that are open to the public. But your ticket is free. (And you get a front row seat!)
JOIN THE DRAFT HOUSE
have a question before you join?
3 months
$525/mo.
For when you need:
- Support for 1 big goal or 2-3 smaller goals
- Guidance for chipping away at your punch list of copy-related projects
- Help jump starting a new habit, like consistently emailing your list
- One 60-minute strategy call
- Monthly Copy Hot Seat reviews (3 total)
- Access to the Resource Library, Office Hours, live trainings & virtual coworking sessions
Only 10 seats available. Let’s do this.
So what's all this cost?
month-to-month
$650/mo.
closed 'til August
For when you need:
- Feedback on 1 specific, nearly-there copy asset or strategy
- Support on short notice for pressing launch deadlines
- To feel out whether a longer-term commitment is for you
6 months
$425/mo.
For when you need:
- Two 60-minute strategy calls
- Monthly Copy Hot Seat reviews (6 total)
- Access to the Resource Library, Office Hours, live trainings & virtual coworking sessions
Includes:
- One 60-minute strategy call (worth $400)
- 1 Copy Hot Seat review (worth $97)
- PLUS 30 days of access to the Resource Library, Office Hours, live training & virtual coworking sessions
Includes:
- Long-term support & strategy for multiple marketing goals
- To cultivate your copywriting skills
- To solidify a new habit, like consistently emailing your list
- To hone and refine your brand’s message
Includes:
RECOMMENDED
JOIN THE DRAFT HOUSE
have a question before you join?
3 months
$450/mo.
$525
For when you need:
- Support for 1 big goal or 2-3 smaller goals
- Guidance for chipping away at your punch list of copy-related projects
- Help jump starting a new habit, like consistently emailing your list
Only 10 seats available.
So what's all this cost?
1 month
$525/mo.
$650
For when you need:
- Feedback on 1 specific, nearly-there copy asset or strategy
- Support on short notice for pressing launch deadlines
- To feel out whether a longer-term commitment is for you
month-to-month
$650/mo.
closed 'til August
For when you need:
- Feedback on 1 specific, nearly-there copy asset or strategy
- Support on short notice for pressing launch deadlines
- To feel out whether a longer-term commitment is for you
RECOMMENDED
Includes:
- One 60-minute strategy call (worth $400)
- 1 Copy Hot Seat review (worth $97)
- PLUS 30 days of access to the Resource Library, Office Hours, live training & virtual coworking sessions
3 months
$450/mo.
$525
For when you need:
- Support for 1 big goal or 2-3 smaller goals
- Guidance for chipping away at your punch list of copy-related projects
- Help jump starting a new habit, like consistently emailing your list
3 monthS
$525/mo.
For when you need:
- Support for 1 big goal or 2-3 smaller goals
- Guidance for chipping away at your punch list of copy-related projects
- Help jump starting a new habit, like consistently emailing your list
For when you need:
Includes:
- One 60-minute strategy call
- Monthly Copy Hot Seat reviews (3 total)
- Access to the Resource Library, Office Hours, live trainings & virtual coworking sessions
$425/mo.
- Long-term support & strategy for multiple marketing goals
- To cultivate your copywriting skills
- To solidify a new habit, like consistently emailing your list
- To hone and refine your brand’s message
6 months
For when you need:
Includes:
- Two 60-minute strategy calls
- Monthly Copy Hot Seat reviews (6 total)
- Access to the Resource Library, Office Hours, live trainings & virtual coworking sessions
RECOMMENDED
Upgrade to the VIP Membership and get:
- 1 additional private 30-minute strategy session each month for continuous, in-depth support (worth $250 each)
- 1 additional private Copy Hot Seat review per month (submit anytime—perfect for when you’re on a deadline)
- Unlimited private messaging in Slack (have questions between Office Hours? Prefer to ask questions privately? Send me a text or voice memo anytime, and I’ll respond within 24 business hours)
+$400/mo.
Need more 1:1 support?
Upgrade available after checkout
— Nina Stoller-Lindsey, social media & marketing strategist
“I just have to say, I am having so much FUN in this program.
You have fully awakened my inner messaging and marketing strategy nerd. Well, she was awake before, but now she’s on crack!
This is what happens when I have another messaging and marketing nerd to talk to on the reg!”
member testimonial
— Kristen Finch, life coach
“Usually when someone asks me to describe what I do, I ramble because it feels like there's so many important parts I don't want to exclude. During our first call, she listened so thoughtfully and really seemed to intuitively hone in on the most important pieces which helped me really clarify my message. If you, like me, feel all over the place when it comes to your message, hire Cassie.
— Dr. Jillian Murphy, Food Freedom Body Love
“An incredibly thorough intake + 1:1 session helped me unearth important details about my work and offer that even I hadn't thought of. From there, Cassie was able to capture my voice and express the value of my work in the most incredible way. It was lots of fun to talk through my offer with Cassie, get clear on the value of it, and answer her thoughtful questions.
It made me fall in love with my work again!”
The way she kept me focused and clear - she might just be an ADHD whisperer.”
“Starting about six months ago, I began to have the sense that my words to describe my work weren't working. I was on an incredible upward trajectory professionally, and my website wasn't reflecting the energy of that. In fact, I was in complete denial about how much I hated everything about my website, which is the energetic foundation of my entire professional identity! It quickly became clear to me that I needed to start with new wording, and let that guide a complete renovation of my brand identity.
Cassie came into my life and with laser precision captured every facet of my work in a way that astonished even me.
She had the ability to help me stop over-thinking it. It's HARD to have your own practice, and surrender to allowing somebody else to come in and describe who you are professionally, and what you *do* for the entire world to read. I knew it would be very difficult for me to surrender to the process, and put my trust in a branding copywriter. But from that first moment that I received my first iteration of her copy, my entire being relaxed and I vowed to completely trust her vision. From there, it seemed effortless.
Let her have the space and the freedom she needs and she will come back to you with creative gold.”
— Kristy Sweetland, transformational coach for highly sensitive people
I had the sense that there were no words to describe the energy of my work. At times, I felt a bit overwhelmed and hopeless, wondering how a person like me—who navigates with big vision—could possibly dial it down enough to concisely describe transformational work. I was too close to it.
— Leanna Miller, owner of Wealth Elevator
“Before working with Cassie I felt like the ideas, thoughts and concepts in my head would never see the light of day.
But after working with Cassie, that limiting belief was immediately eliminated. I've never felt more seen and it was a pure joy to see her take my ideas and pen them to paper in a way that constantly makes me smile. She knows how to unpack the layers to get to the gold.
I really liked the way she dug into me and pulled out experiences and memories that led to connections I hadn't previously made. Answering your questions was like 2 years of talk-therapy in 2hrs. I am relieved and I am so confident about what I am selling because I know that when others read this copy what I do and how I can help them transform is clear, concise and genuine.
The deep dive was my favorite part because it really helped me connect some dots that I hadn't previously figured out and helped me better understand what my audience needs to hear from me.
If you want a copywriter who is going to get in your head and pull out the gold, be organized and have your audience wanting more then Cassie is your girl. You won't regret is because she has mastered her craft and really puts herself in your shoes to capture your voice in a way that I haven't seen others deliver on.”
Solopreneurs like us have to do a lot of sh*t ourselves
PULL UP A BARSTOOL & MEET
YOUR COPY COACH, cassie paton
Much as we’d like to, we don’t always have the luxury of investing in done-for-you service providers. (And there are only so many half-finished, self-paced courses we can take.)
That’s why I created the Draft House. Because I’m passionate about helping gutsy solopreneurs like you stand out from the sea of same-old and confidently attract more perfect-fit prospects.
While there’s nothing quite like outsourcing your copy to a pro, I believe copywriting is a skill worth honing – especially when you’re the face and voice of your brand.
By joining the Draft House, you'll have a place to turn when you need an expert pair of eyes, get stuck with writer's block, or have an idea you want to workshop.
So pour one out for the copywriting templates that got you this far. And meet me in the Draft House.
meet me in the
draft house
– done-for-you copywriting clienT
The strategy that Cassie brought to us—she’s like a coach or a consultant. ‘Copywriter’ does not begin to cover it.”
kind words
🚀 Created and launched a new program
🧲 Created a brand new lead magnet and landing page
💌 Stuck to a weekly email schedule
💰 Launched and sold their evergreen offer
👋 Wrote a welcome sequence
📣 Enhanced their brand messaging
🤳 Showed up consistently in their marketing
🏠 Updated their homepage copy
🤑 Sold out an offer during their pre-launch
🎉 And so much more
Celebrate more marketing breakthroughs in the Draft House
✍️ Updated their sales page copy
HERE’S WHAT PAST MEMBERS
HAVE ACCOMPLISHED:
🚀 Created and launched a new program
🧲 Created a brand new lead magnet and landing page
💌 Stuck to a weekly email schedule
💰 Launched and sold their evergreen offer
👋 Wrote a welcome sequence
📣 Enhanced their brand messaging
🤳 Showed up consistently in their marketing
🏠 Updated their homepage copy
🤑 Sold out an offer during their pre-launch
🎉 And so much more
Celebrate more marketing breakthroughs in the Draft House
✍️ Updated their sales page copy
Here’s what past members have accomplished:
- Erin Taylor, OBM, Lunimae Systems & Strategies
Draft House member & former copywriting client
I joined the Draft House to improve my writing and strategic marketing processes. It has been so helpful to have a container to ask questions, have professional reviews, gain confidence, and learn. The material provided was thorough and thoughtful, and it’s obvious that Cassie cares deeply about this group.
The training sessions were interactive and informative, and I love the hot seat element to get feedback from Cassie. This part alone is worth joining for if you struggle with writing or planning out your marketing.
If consistency with marketing is a 2024 goal, The Draft House is perfect for you.”
100% of beta members renewed their membership
Here’s what one of them had to say…
“I have never been as consistent with my marketing as I have during the Draft House.
Are you a read-every-word kinda person? You’re my people.
FAQS
There are elements of both, although I'm primarily a strategist. I’m here to help you develop your marketing skills and improve your messaging strategy with straight-up feedback and advice (like a consultant) AND help you trust your instincts by helping you uncover your own answers when appropriate (like a coach). You might need one more than the other, and the Draft House is a flexible enough container for that.
In addition to your private strategy session, we’ll meet 1x per month for the live workshops and 1x per quarter for a bonus guest training. We’ll also have weekly virtual coworking sessions, which are there to help you block off time for your marketing.
Everything else happens asynchronously in Slack, including twice-weekly Office Hours (voice notes welcome!) and monthly Copy Hot Seats (which I’ll record in Loom). I’ve designed this program to help you get sh*t done, not add one more thing to your plate.
Within the first week or two, you and I will meet for a private strategy session to map out your strengths, opportunities, goals, and priority action items. You’ll have access to monthly Copy Hot Seats where you’ll receive my feedback on your work, twice-weekly Office Hours held in Slack (I love using the voice note feature), and regular check-ins. It’s the perfect hybrid of group and 1:1 support. The group is intentionally kept small so everyone is able to get attention and feedback.
If you upgrade to the VIP option, you'll also receive 1 additional private 30-minute strategy session per month, 1 private Copy Hot Seat review per month (submit anytime), and unlimited private messaging in Slack for continuous, in-depth support.
I love business coaches and have invested in a few myself. Several past Draft House members had coaches while they were members of this program. They shared that the Draft House was a place where they could get more hands-on, in-depth marketing and copywriting support that most coaching programs don’t offer.
But if you have to pick ONE to invest in, and you're not sure whether the Draft House is the *right* direction, consider what your biggest challenge is right now:
Is it building or scaling your business? Hire a coach.
Creating a new offer suite? Hire a coach.
Hiring a team and developing your leadership skills? Hire a coach.
But if your biggest challenge or goal is...
🐙 Refining the way you talk about your business or offers in your marketing
🐙 Launching your offer
🐙 Writing better or sending more emails
🐙 Improving your funnel (or finally creating one)
...then you should join us in the Draft House.
You bet. One of my goals for creating the Draft House was to give it enough structure for people to walk away with a specific goal accomplished, yet loose enough that if you have other plans/needs you could still come for support.
While the themed workshops and resources are geared toward a specific goal, everything else about this format is loose enough for you to apply your own roadmap to it. After all, it all comes back to potent messaging and confident marketing.
That said, I can’t be everything to everyone, and I’m happy to let you know when something’s out of my wheelhouse. If you have questions, you can schedule a call or Voxer me, and I’ll help you figure out whether this program is the right fit.
The requirements are that you know what you do, who you do it for, and have experience doing/selling it. Usually, that’s people with at least a couple of years under their belt, but you might have more or fewer. (We all move at different paces.)
But for further context, I designed the Draft House with some of my favorite past clients in mind—like the solopreneur who hired me to write her sales page but couldn’t afford the full launch package (yet).
I also designed it with many of my peers in mind—like the people I met in a group coaching program who are skilled marketers but have a hard time zooming out to feel confident about their messaging and launch plan.
If you know you want to hire a copywriter at some point but can’t afford to quite yet, this program is for you.
If you want to fortify your brand/offer messaging and become a more confident marketer as a result, this program is for you.
If you’re ready to get sh*t done and know you’ll benefit from the structure, support, and guidance of a group program, this program is for you.
But…
If you will do literally anything to avoid marketing your business, this program probably won’t change your habits. (While you might experience some “mindset shifts” here, I’m not a mindset coach.)
If you are brand new in business or still figuring out your niche and offers, stick with the copywriting templates and courses for now.
If you’re outsourcing most of your marketing/copy and plan to keep it that way, let’s talk done-for-you copywriting services instead.
Live teaching calls: Wednesdays June 12, July 10, and August 7 from 1-2:30pm ET.
Live coworking calls: alternating Mondays and Thursdays from 12:30-2:30pm ET.
Slack Office Hours: Drop your questions any time. I’ll respond to questions Tuesdays and Fridays between 12:30-1:30pm ET.
Asynchronous Copy Hot Seats: Weeks of June 17, July 15, and August 12. (Deadlines to submit copy/questions for Hot Seats will be posted in Slack.)
Dates/times are subject to change with reasonable notice.
All the workshops will be recorded, and you’ll be able to catch the replay within a day or two of the call. Coworking sessions will not be recorded.
All payments are nonrefundable. Cancellations may be allowed in rare and unforeseen circumstances only, and on a case-by-case basis. This policy reflects the time, effort, and resources I invest in every participant, as well as the limited number of spots offered for a more intimate and personal experience.
No refunds or pro-rated billing will be considered for those who do not participate, engage, remain open to input, and/or do the work required of them to obtain their desired results. Your active participation is a key factor in realizing the benefits of this program.
Meet me at the Draft House
Sign up below. Afterward, you'll receive an email invitation to join us in Slack.
Let's have some fun getting sh*t done.
JOIN THE DRAFT HOUSE
I saved you a seat.
still have questions?
Book a short intro call with me here or send me a Voxer at @cassiepaton
- Ellie Campisano, academic tutor & coach
"I’ve learned so much that I use in my marketing every day.
Cassie’s calm expertise and insightful messaging suggestions have been a game-changer in how I speak to my prospective clients and position myself as an educator and counselor.
Beyond all the amazing business help, working with her is also a blast. I can’t wait to gain even more insights in the next round!”
member testimonial
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