It takes guts to grow your business.

Isn’t it time your messaging captured your spirit?

Set your brand apart with strategic words that attract your perfect-fit prospects
Compel your audience to action with persuasive, sleaze-free copy that sells
Earn sales more confidently, effectively, and effortlessly

Let’s tap into what makes your brand intoxicating.

But your message is diluted and you suspect it's impacting sales.

(and sound good doing it.)

Your copy’s job is to sell.

There's a remedy for that.

When you work with me, you can:

Why you started your business. Why you stay in business. And why you approach your work the way you do.

The answer to “why” tells me a lot about what makes you and your business unique.

And it helps us nail a message that’s true to you and makes a 100-proof case for what you’re selling.

I’m Cassie Paton, and I believe the antidote to weak copy is a deep-dive into

Have we met? Pull up a chair.

why.

Most businesses make the mistake of writing copy that’s all about them.

We’re not going to do that.

Instead, we’ll craft a message that makes your client the brave hero of your brand’s story.

BUT THAT'S NOT ALL.

Because that’s how you create raving fans.

Fortifying Words

“Before working with Cassie I felt like the ideas, thoughts and concepts in my head would never see the light of day.

BUT AFTER WORKING WITH CASSIE, THAT LIMITING BELIEF WAS IMMEDIATELY ELIMINATED. I'VE NEVER FELT MORE SEEN AND IT WAS A PURE JOY TO SEE HER TAKE MY IDEAS AND PEN THEM TO PAPER IN A WAY THAT CONSTANTLY MAKES ME SMILE. She knows how to unpack the layers to get to the gold.

I really liked the way she dug into me and pulled out experiences and memories that led to connections I hadn't previously made. Answering your questions was like 2 years of talk-therapy in 2hrs. I am relieved and I am so confident about what I am selling because I know that when others read this copy what I do and how I can help them transform is clear, concise and genuine.

The deep dive was my favorite part because it really helped me connect some dots that I hadn't previously figured out and helped me better understand what my audience needs to hear from me.

If you want a copywriter who is going to get in your head and pull out the gold, be organized and have your audience wanting more then Cassie is your girl. You won't regret is because she has mastered her craft and really puts herself in your shoes to capture your voice in a way that I haven't seen others deliver on.”

— LEANNA MILLER, OWNER OF WEALTH ELEVATOR

I have a rescue pit bull named Rocco (he has white socks)
I’ve had a thing for Bon Jovi since middle school (#BringRichieBack)
I love a good hike, novel, and glass of Italian red (sometimes in that order)

But enough about work.
You should know:

On A Personal Note

Since 2008, I’ve written for hundreds of brands and publications. I’ve worn the hats of award-winning blogger, plucky journalist, and digital marketer, to name a few.

Today, my specialty is writing website, launch, and email copy for purpose-driven service providers like you.

To show up, stand out, and take risks daily.