Let’s fortify your brand’s message so you love the way you talk about what you do.


Meet messaging strategist, sales copywriter & copy coach, Cassie Paton

  • Set your brand apart with strategic words that attract your perfect-fit prospects

  • Compel your audience to action with persuasive, sleaze-free copy that sells

  • Earn sales more confidently, effectively, and effortlessly

Let’s tap into what makes your brand intoxicating

But your message is diluted and you suspect it's impacting sales. 

(and sound good doing it.)

Your copy’s job is to sell

There's a remedy for that.

When you work with me, you can:

Why you started your business. Why you stay in business. And why you approach your work the way you do.

The answer to “why” tells me a lot about what makes you and your business unique.

And it helps us nail a message that’s true to you and makes a 100-proof case for what you’re selling.

I’m Cassie Paton, and I believe the antidote to weak copy is a deep-dive into

Have we met? Pull up a chair.


Most businesses make the mistake of writing copy that’s all about them.

We’re not going to do that.

Instead, we’ll craft a message that makes your client the brave hero of your brand’s story.


Because that’s how you create raving fans.

fortifying words

“I felt like the ideas, thoughts and concepts in my head would never see the light of day.

But after working with Cassie, that limiting belief was immediately eliminated. I've never felt more seen. She knows how to unpack the layers to get to the gold.

Cassie has mastered her craft and really puts herself in your shoes to capture your voice in a way that I haven't seen others deliver on.”


get to know me

Copywriting is personal

I ask a lot of deep questions when we work together, so it's only fair that you should know who's behind the computer screen. Let's do this MySpace survey style, shall we?

obsessed with:

my pit bull, Rocco

favorite collection:

tiny decorative boxes



go-to karaoke song:

"Wanted Dead or Alive"

favorite marketing book:

Building A StoryBrand

proudest achievement:

starting my business

signature writing quirk:

parenthetical asides

(bonus content, baby)

Tonic of choice:

dirty vodka martini

To show up, stand out, and take risks daily.


Your values are the antidote to garden-variety messaging

With your purpose. With your mission. With the human on the other side of the screen.

forge connections

In the work. In the play. In the moment.

practice joy

Every quarter, Mettle & Tonic donates a percentage of profits to organizations that support women’s access to reproductive healthcare.

These are ours.

"Where's the name from?"

But, really, it’s simple:

The name "Mettle & Tonic" makes for a good conversation starter, even if it’s confusing. 

(“Mettle” is a homophone that also sounds like “metal,” “medal,” AND “meddle.”)

Then there's the nod to mixology, which makes some folks think this is a distillery.

“Mettle” represents the gutsy entrepreneurs I help. (Like you.) “Tonic” represents the invigorating antidote to garden-variety messaging and copy.

Both refer to spirit of sorts. A potent combination, I think.

— Dr. Jillian Murphy, Food Freedom Body Love

An incredibly thorough intake + 1:1 session helped me unearth important details about my work and offer that even I hadn't thought of. From there, Cassie was able to capture my voice and express the value of my work in the most incredible way.

It made me fall in love with my work again!”

clients are always saying the nicest things


And get ready for a heady blend of words that speak louder.

Time to tell your garden variety copy to get lost