Let’s fortify your brand’s message so you love the way you talk about what you do.
But your message is diluted and you suspect it's impacting sales.
There's a remedy for that.
Why you started your business. Why you stay in business. And why you approach your work the way you do.
The answer to “why” tells me a lot about what makes you and your business unique.
And it helps us nail a message that’s true to you and makes a 100-proof case for what you’re selling.
why.
Most businesses make the mistake of writing copy that’s all about them.
We’re not going to do that.
Instead, we’ll craft a message that makes your client the brave hero of your brand’s story.
Because that’s how you create raving fans.
“I felt like the ideas, thoughts, and concepts in my head would never see the light of day.
But after working with Cassie, that limiting belief was immediately eliminated. I've never felt more seen. She knows how to unpack the layers to get to the gold.
Cassie has mastered her craft and puts herself in your shoes to capture your voice in a way I haven't seen others deliver on.”
I ask a lot of deep questions when we work together, so it's only fair that you should know who's behind the computer screen. Let's do this MySpace survey style, shall we?
Every quarter, Mettle & Tonic donates a percentage of profits to organizations that support women’s access to reproductive healthcare.
These are ours.
But, really, it’s simple:
The name Mettle & Tonic makes for a good conversation starter, even if it’s confusing.
“Mettle” is a homophone that also sounds like “metal,” “medal,” AND “meddle.”
Then there's the nod to mixology, which makes some folks think this is a distillery.
“Mettle” represents the gutsy entrepreneurs we help. (Like you.) “Tonic” represents the invigorating antidote to garden-variety messaging and copy.
Both refer to spirit of sorts. A potent combination, I think.
— Dr. Jillian Murphy, Food Freedom Body Love
"An incredibly thorough intake + 1:1 session helped me unearth important details about my work and offer that even I hadn't thought of. From there, Cassie was able to capture my voice and express the value of my work in the most incredible way.
clients are always saying the nicest things
And get ready for a heady blend of words that speak louder.
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