Since 2008, I’ve written for hundreds of brands and publications. I’ve worn the hats of award-winning blogger, plucky journalist, and digital marketer, to name a few.

Then, I spent several years in real estate operations, which taught me a lot about growing a business but didn’t make for a tidy career narrative — or so I thought.

See, I was always the person people turned to when they needed an open ear, a sharp eye, or some much-needed perspective on the big picture.

It was inevitable — only in retrospect — that I would end up where I am today, doing the work I love more than anything.

It’s rarely a straightforward path to the obvious answer

take my career for example:

With love & guts,
Cassie  Paton

The same is true of your brand’s message.

When you get it right, it seems obvious. (Because your message is likely hidden in plain sight.)

So if it feels like you’re fresh out of words, pull up a chair. I’ll help you express what’s been on the tip of your tongue all along.

Together (and with some seriously good Voice of Customer research), we’ll stir up your money-making messaging formula your ideal audience can’t get enough of.