Copywriter. Messaging strategist. Speaker. Copy coach.

LOOKING for someone to SPEAK in your community, ON your podcast, or at your SUMMIT?

Cheers to good conversation and new friends.

I'm Cassie Paton

Like how to banish boring copy from your sales page or repel jerks with your brand messaging—all so you can attract more perfect-fit prospects and run a business you love.

I've been writing for brands, orgs, and news outlets since 2008. But now, I work exclusively with small business owners to help them stand out from the sea of same-old.

My teaching style is laid-back, engaging, thought-provoking, and fun. And if you're a values-driven business owner like me, I have a feeling we'll have plenty to talk about.

juicy

I LOVE GETTING STRAIGHT TO THE HEART OF A

Let's skip the small talk.

topic

leading with your values in online entrepreneurship & life

Welcome sequences for effortless income on autopilot

HOW TO launch your evergreen SERVICE OR PROGRAM

How to use AI in copywriting (and how not to use it)

The ONLINE BUSINESS OWNER'S guide to website copy that converts

Show up & stand out with courageous brand messaging

(and won't!)

Topics I can't shut up about...

Have another topic in mind for your online community? An interview-style format is an easy and fun way to cover just about anything.

WORKSHOP OR Q&A

Have a copywriting coach on retainer in your group program or online community for ongoing support.

copywriting coaching

Personal feedback on your sales page, home page, or overall online presence/messaging in this rapid-fire workshop.

Copy hot seats

crowd pleaser!

Workshops & guest consulting

BRING THE WHOLE CREW

& more!

Online business owners
service providers
coaches
designers
CREATIVES
MARKETERS

My favorite audiences include:

Podcast appearances

Past presentations & workshops

in action

Some examples to see me

Tell me about you.

ENOUGH ABOUT ME

Get in touch with a few details about your podcast, event, or community. We'll chat and talk details.

LET'S TALK

- Melissa of Sweet Daddy Designs, creator of the Designers’ Cohort

“I really appreciated Cassie’s ability to speak on the fly when asked questions on copywriting and email sequences. She was able to quickly give suggestions and examples to help the members of my cohort, which were all greatly appreciated.

I loved having her and would bring her back again.”

reviews

Raving

GET IN TOUCH

Cassie Paton is the copywriter and brand messaging strategist behind Mettle & Tonic®. She helps gutsy entrepreneurs stand out from the sea of same-old and confidently attract more perfect-fit prospects for a business that feeds their joy. Using her TONIC© framework, she helps business owners uncover their secret ingredient, distill their message, and craft seriously potent copy.

Cassie's Bio

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