DONE-FOR-YOU COPYWRITING SERVICES
Refreshingly bold messaging that captures your brand’s spirit
And turns lurkers into leads. And perfect-fit prospects into paying clients. And… well, you get the message.
step into the copy studio...
where we stir up personality-filled, voice-of-customer infused, conversion copy & brand messaging
(That’s why you’re here, right?)
We’re all about helping you build connections, start conversations, and increase conversions (think: inquiries, sign-ups, sales)...
…one carefully crafted word at a time.
Our favorite clients are...
CREATIVE SERVICE PROVIDERS & COACHES
FOUNDER-LED SMALL BUSINESSES
PERSONALITY-FILLED BRANDS
MISSION-DRIVEN ORGANIZATIONS
Basically, if you’ve got guts, brains, and a heart so big it could crush this town? Let’s talk.
client testimonial
“Cassie is not your typical copywriter. She makes reading the pages of a website FUN and—dare I say—addictive.”
— LISETTE HARRINGTON, FOUNDER OF MILA DESIGN CO.
You don’t need someone who’s “good with words.”
After all, ChatGPT can spit out some clever prose faster than you can type thesaurus.com. (But you don’t strike me as someone who would trust a bot with your brand.)
What you need is a messaging strategist.
Someone who goes on more than mere writerly instinct. Who dives deep into your brand, industry, and audience and comes up with a treasure chest filled with messaging opportunities.
That’s how your business stands out from the crowd. It’s what I do best.
AND YEAH—YOUR AUDIENCE IS GONNA WANT TO DRINK UP EVERY LAST WORD.
CASSIE PATON, MESSAGING STRATEGIST & COPYWRITER
The
Tonic
framework
Here's our recipe for a potent brand message:
T
arget Audience Transformation
O
rigin Story & Outlook
Let’s take a deep dive into your perfect-fit prospect’s journey – and the results you help them achieve.
Next, we’ll tap into your perspective, process, and vision to identify what makes your brand stand out from the sea of same-old.
N
arrative Crafting
With your goals and our audience insights top of mind, Mettle & Tonic will assemble the foundational elements of your brand’s story.
I
nfusing Your Message
Then, we’ll refine and distill your messaging strategy with on-brand language that captures your unique factor.
C
onnection-Driven Copy
Lastly, we’ll put it all together and call your audience to action with clear and compelling copy (caution: may cause raving fans).
©
Reading your fresh sales copy is the most fun you’ll ever have in Google Docs
(yup - words of affirmation are our love language)
![Four screen shots of testimonials. "This sounds like me!" This whole section! [emoji clapping hands] I had chills when I read it the first time." "This is GOLD, the whole paragraph is perfect." "On point, no notes!!" - Mettle & Tonic](http://static.showit.co/1200/oxHGtwSjQ1WTeh2wSyJNTA/166003/1.png "Mettle & Tonic Testimonials")
![Photo of four testimonial screenshots. "Made me CRY! Yes!" "LOVE this. Using it in every grant application and interview I ever do." "You may get tired of me saying I love this [smiley face]." "Oh I love the strategy behind this!!"](http://static.showit.co/1200/odIGKcZ1TWC_myRSyj3Qhw/166003/2.png "Words of Affirmation for Mettle & Tonic")
FROM STRATEGIC SUPPORT TO DONE-FOR-YOU COPYWRITING…
HERE’S WHAT’S ON OFFER
The Gut Check
POSITION YOUR BRAND & STIR UP FORTIFYING TESTIMONIALS
Before the website overhaul. Before the launch. Before the messaging makeover. Get a focused, done-for-you distillation of what actually sets your brand apart, backed by real Voice of Community insights. Clarity—it’s a beautiful thing.
Coming in August 2025.
Are you a designer or creative agency owner? Ask about Mettle & Tonic’s referral perks and subcontracting rates.
Investment starts at $5000
- Additional pages of copy (like a long-form sales page for your signature offer)
- Enhanced SEO keyword research (conducted by our resident SEO pro)
- A messaging strategy guide (one you’ll reach for every time you’re in marketing mode)
Customize your package with:
- Brand messaging strategy based on a thorough intake process and in-depth research
- Voice of Community interviews with your VIP clients or community members
- Copy for 4 standard website pages (Home, About, Services, and point-of-conversion page)
- Video testimonials you can use on your website and in your marketing
- SEO meta titles and descriptions
- One month of free post-project marketing support when you join the Draft House (worth $425)
- Access to off-menu copywriting services and other past-client perks
The Full Pour experience includes:
Yeah, you’ll get the words that go on your website. But it’s the one-two punch of our thorough brand discovery and Voice of Customer research process that sets this website copywriting package apart.
‘Cause by the end, you’ll know how to talk about your brand everywhere you market your business. (Imagine eyes lighting up instead of glazing over when you talk about your work at parties.)
GET YOUR MESSAGE ACROSS & GET YOUR WEBSITE SOUNDING FRESH
The Full Pour
Psst… referral partners and past copywriting clients receive a special rate.
- Monthly copy hot seat reviews
- A 1:1 strategy session every 90 days
- Office hours in Slack every Tuesday and Friday
- Live planning parties and Q&A each month
- Virtual coworking sessions
- A resource and training library
Your Draft House membership includes:
The Draft House is a small-group membership that’s more like having a high-touch, retainer-level strategist on your team. It’s the place where you’ll get detailed feedback on anything you write for your business, quick answers to your marketing questions when you need ‘em, and 1:1 support to turn your ideas into goals into action.
MEET ME IN SLACK FOR MARKETING SUPPORT ON TAP
The Draft House
Ready to get this party started?
Step 1: apply
Get in touch with a few details about your project. If it sounds like a fit, we'll hop on a call to talk about your goals and my process.
Step 2: Book It
After our call, you’ll receive a proposal with an easy link to book your project. Once you sign and submit your deposit, it’s official.
Step 3: Cheers!
Now the fun begins. You’ll receive a brand questionnaire, voice of customer feedback survey, and invitation to our jam session (aka the kickoff call).
FAQs
We sure do! Let’s talk about what you have in mind. Please note: We don’t offer content writing services (e.g. blogs or social media).
You bet. Check out the Draft House, my copy consulting membership where I offer monthly copy reviews.
We don't; however, we do have some wonderful design partners we can refer you to. We work nicely together, which means you won't ever feel like you're managing two separate vendors.
Yes. (And we don't charge interest.) Our standard payment structure is 50% up front and 50% upon delivery, but we can break it up over several smaller payments set up on autopay. Invoices must be paid in full prior to final delivery.
It depends on the season, but we're typically booked out a minimum of 4-6 weeks in advance. So if you need your copy ASAP, let’s get a discovery call on the books. Fees may apply for rush jobs.
Time to get gutsy
Let's capture your brand's spirit
See what happens when your copy goes down smooth.
Get in touch with a few details about your project and let's find out if we're kindred spirits.
don't just take my word for it
“Cassie has an incredible knack for getting to know you and your brand on such a meaningful level, which always results in copy that creates deep connections with your future clients AND sells the hayl out of your offers.”
– Erica & Greg Reitman, Co-Founders, Icon Agency
