DONE-FOR-YOU COPYWRITING SERVICES
Refreshingly bold copy that captures your brand’s spirit
And turns lurkers into leads. And perfect-fit prospects into paying clients. And… well, you get the message.
step into the copy studio...
where we stir up personality-filled, voice-of-customer infused, conversion copy & brand messaging
(That’s why you’re here, right?)
We’re all about helping you build connections, start conversations, and increase conversions (think: inquiries, sign-ups, sales)...
…one carefully crafted word at a time.
Our favorite clients are...
CREATIVE SERVICE PROVIDERS & COACHES
FOUNDER-LED SMALL BUSINESSES
PERSONALITY-FILLED BRANDS
MISSION-DRIVEN ORGANIZATIONS
Basically, if you’ve got guts, brains, and a heart so big it could crush this town? Let’s talk.
client testimonial
“Cassie is not your typical copywriter. She makes reading the pages of a website FUN and—dare I say—addictive.”
— LISETTE HARRINGTON, FOUNDER OF MILA DESIGN CO.
You don’t need someone who’s “good with words.”
After all, ChatGPT can spit out some clever prose faster than you can type thesaurus.com. (But you don’t strike me as someone who would trust a bot with your brand.)
What you need is a messaging strategist.
Someone who goes on more than mere writerly instinct. Who dives deep into your brand, industry, and audience and comes up with a treasure chest filled with messaging opportunities.
That’s how your business stands out from the crowd. It’s what I do best.
AND YEAH—YOUR AUDIENCE IS GONNA WANT TO DRINK UP EVERY LAST WORD.
CASSIE PATON, MESSAGING STRATEGIST & COPYWRITER
The
Tonic
framework
Here's our recipe for a potent brand message:
T
arget Audience Transformation
O
rigin Story & Outlook
Let’s take a deep dive into your perfect-fit prospect’s journey – and the results you help them achieve.
Next, we’ll tap into your perspective, process, and vision to identify what makes your brand stand out from the sea of same-old.
N
arrative Crafting
With your goals and our audience insights top of mind, Mettle & Tonic will assemble the foundational elements of your brand’s story.
I
nfusing Your Message
Then, we’ll refine and distill your messaging strategy with on-brand language that captures your unique factor.
C
onnection-Driven Copy
Lastly, we’ll put it all together and call your audience to action with clear and compelling copy (caution: may cause raving fans).
©
Reading your fresh sales copy is the most fun you’ll ever have in Google Docs
(yup - words of affirmation are our love language)
![Four screen shots of testimonials. "This sounds like me!" This whole section! [emoji clapping hands] I had chills when I read it the first time." "This is GOLD, the whole paragraph is perfect." "On point, no notes!!" - Mettle & Tonic](http://static.showit.co/1200/oxHGtwSjQ1WTeh2wSyJNTA/166003/1.png "Mettle & Tonic Testimonials")
![Photo of four testimonial screenshots. "Made me CRY! Yes!" "LOVE this. Using it in every grant application and interview I ever do." "You may get tired of me saying I love this [smiley face]." "Oh I love the strategy behind this!!"](http://static.showit.co/1200/odIGKcZ1TWC_myRSyj3Qhw/166003/2.png "Words of Affirmation for Mettle & Tonic")
DONE-FOR-YOU COPYWRITING SERVICES
Messaging Solution
KNOW HOW TO TALK ABOUT YOUR BUSINESS IN A WAY THAT STANDS OUT
Distill your brand’s spirit into a money-making messaging formula. You’ll get consistent and potent language you can use across all your marketing channels, so you're never at a loss for words.
Pairs well with: Website Copy Tonic (save $1000 when you book both)
Starting at $3500 for voice of customer interviews + messaging guide
Website Copy Tonic
get personality-infused website copy that converts
Stand out from the sea of same-old with website copy that makes you irresistible to your perfect-fit prospect—and acts as your 24/7 salesperson.
Pairs well with: Messaging Solution (save $1000 when you book both)
Starting at $3900 for a 5-page website
Launch Alchemy
SELL OUT YOUR SIGNATURE SERVICE, PROGRAM, OR PRODUCT
You’ve got an amazing offer you can’t wait to share with the world. Time to bring in a strategic partner who can help map out the big-picture plan from pre-launch to cart close and write compelling sales copy (so you can enjoy happy hour).
Starting at $2700 for a sales page or sequence
Email Elixir
GROW YOUR LIST & FINESSE YOUR FUNNEL
If your email list is your most valuable asset, then you need to get more people on board.
That starts with funnel strategy and ends with a welcome sequence that fast-tracks the trust-building process with your newest fans. (So they’re eager and ready to buy from you.)
Starting at $1600 for a welcome sequence
Ready to get this party started?
Step 1: apply
Get in touch with a few details about your project. If it sounds like a fit, we'll hop on a call to talk about your goals and my process.
Step 2: Book It
After our call, you’ll receive a proposal with an easy link to book your project. Once you sign and submit your deposit, it’s official.
Step 3: Cheers!
Now the fun begins. You’ll receive a brand questionnaire, voice of customer feedback survey, and invitation to our jam session (aka the kickoff call).
FAQs
We sure do! Let’s talk about what you have in mind. Please note: We don’t offer content writing services (e.g. blogs or social media).
You bet. Check out the Draft House, my copy consulting membership where I offer monthly copy reviews.
We don't; however, we do have some wonderful design partners we can refer you to. We work nicely together, which means you won't ever feel like you're managing two separate vendors.
Yes. (And we don't charge interest.) Our standard payment structure is 50% up front and 50% upon delivery, but we can break it up over several smaller payments set up on autopay. Invoices must be paid in full prior to final delivery.
It depends on the season, but we're typically booked out a minimum of 4-6 weeks in advance. So if you need your copy ASAP, let’s get a discovery call on the books. Fees may apply for rush jobs.
Time to get gutsy
Let's capture your brand's spirit
See what happens when your copy goes down smooth.
Get in touch with a few details about your project and let's find out if we're kindred spirits.
don't just take my word for it
“Cassie has an incredible knack for getting to know you and your brand on such a meaningful level, which always results in copy that creates deep connections with your future clients AND sells the hayl out of your offers.”
– Erica & Greg Reitman, Co-Founders, Icon Agency
Not quite ready for done-for-you copy?
(but so over DIY-ing it)?
Meet me in the Draft House, my hands-on copy consulting membership. (No, not that kind of draft.)
