Know how to talk about your business in a way that stands out – with a messaging strategy you can actually use
MESSAGING solution
Suddenly you know what to say and how to say it – on any platform, in any context.
You don’t get tired of repeating yourself – and your audience won’t get tired of hearing it.
You can outsource your marketing confidently – because you have a formula for success.
You need more than A FEW COPY ASSETS
With the right messaging strategy, marketing becomes a whole lot easier – and more fun
Because right now, your brand’s message isn’t resonating – with you or with your audience.
You want to tap into language that’s intoxicating, but you’re at a loss for words.
You need a whole new way of talking about your business
One that helps you identify your secret ingredient and show your audience why you’re the expert they've been looking for.
It's time for a new perspective on your brand
this calls for a refresher
Attract more aligned prospects with messaging that establishes your brand as an authority and the go-to in your space.
Establish a stronger emotional connection with your audience, who in turn will become loyal fans who sing your praises to their peers.
Have consistent and potent language you can use across all your marketing channels, so you're never at a loss for words.
Wouldn't it be nice if you could...
MESSAGING SOLUTION
Your brand’s spirit, distilled into a money-making messaging formula
We’ll dive deep into your values, audience, and offers to come up with utterly compelling language you can use again and again.
You’ll get all the core elements of a brand story and messaging strategy — like your unique value proposition, elevator pitch, one-liners, and more.
You’ll have go-to copy to describe your audience’s pain points and desires, address their objections and misconceptions, and highlight what sets your brand apart to ultimately drive sales.
And it’ll all be put together in one easy-to-use guide.
This isn’t a pretty brand voice PDF you have no idea what to do with. It’s a no-frills-but-super-practical messaging doc you’ll refer back to daily, whether you’re nurturing your audience, updating your sales copy, or preparing for a kickass launch.
Our work together includes:
A BRAND DEEP-DIVE
Including a thought-provoking brand questionnaire (aka the brain dump) and 90-minute video jam session (side tangents encouraged) during which I’ll get to know you almost as well as you know yourself. Past clients have called me “spooky good.”
VOICE OF CUSTOMER INTERVIEWS
I’ll put my journalism degree to work and interview a handful of your favorite current or past clients to craft fresh messaging that resonates with your ideal audience. You’ll feel warm and fuzzy when you hear the nice things people have to say.
COMPETITOR RESEARCH
We’ll research both your current and aspirational competitors to see where your brand fits within your market – and, more importantly, how it stands out. (‘Cause no one does it like you.)
A MONEY-MAKING MESSAGING FORMULA
A no-frills, easy-to-use messaging guide with your brand’s core language and go-to copy assets. You’ll find yourself reaching for it every time you need to write copy.
OPTIONAL WEBSITE COPY
New messaging calls for a website refresh. You have the option to bundle this service with our Website Copy Tonic service and save $1500.
post-project support
You’ve got the guide – now what? To help you put your strategy to use, you’ll receive a complimentary 60-day pass to my copy consulting membership, the Draft House, where you can pick my brain and get feedback on the copy assets you create using your guide.
“I was on an incredible upward trajectory professionally, and my website wasn't reflecting the energy of that. It was clear I needed to start with new wording, and let that guide a complete renovation of my brand identity.
Cassie came into my life and with laser precision captured every facet of my work in a way that astonished even me.
I knew it would be difficult to surrender to the process and put my trust in a branding copywriter. But from that first moment I received her copy, my entire being relaxed and I vowed to trust her vision. From there, it seemed effortless.
Let her have the space and the freedom she needs and she will come back to you with creative gold.”
— Kristy Sweetland, transformational coach for highly sensitive people
I felt overwhelmed wondering how a person like me—who navigates with big vision—could dial it down to concisely describe transformational work. I was too close to it.
This copywriting client had messaging breakthroughs
What’s inside your messaging strategy doc?
audience-centric language
your unique value proposition
Your elevator pitch & bios
Your one-liners & calls-to-action
your content pillars
other go-to language
Investment & pairing options
Messaging guide & interviews
$4000
Messaging guide, interviews & website copy
$7900
$6400
Save $1500 when you book both
Flexible payment plans available
ideal for small business owners
and entrepreneurs who:
- Have a vision (even if it's not yet 20/20)
- Have a track record of success (and want more)
- Value voice of customer insights (and are willing to ask past clients for feedback)
- Are ready to show up more boldly, confidently, and consistently (wherever you market your business)
Step one?
Apply and share what more potent messaging would make possible. (i.e., tell me 'bout your big, dreamy goals.)
I’m Cassie Paton, and I believe you should control the narrative of your brand’s story.
Because how you’re perceived by your audience impacts everything from how you show up in your marketing, to the quality of clients you attract, to the pace at which your revenue grows. (Not to mention the joy you derive from your business. Can we have some damn fun, please?)
When we work together, you’ll get a fresh perspective on your brand. Using my TONIC© framework, we’ll tap into your true differentiators and craft a narrative your audience will actually care about. Best of all, you’ll have go-to language you can use again and again, wherever you market your business.
Let's uncover your brand's secret ingredient
MEET YOUR MESSAGING MIXOLOGIST
Here’s how it works:
apply
Share a few details about your business and goals and book a discovery call. We’ll meet briefly to talk details and see if we’re a match.
PREP
Cheers – I knew we’d make a great pair. My team will set up your Project Dashboard, we’ll firm up client interview logistics, and you’ll complete your brand questionnaire.
JAM
First, I’ll conduct Voice of Customer interviews with your favorite people. Then, we’ll have our jam session. Finally, I’ll go into my copy cave while you sit back with your tonic of choice and await the refreshingly bold messaging to come.
— Robin Davisson, artist and proprietor of StudioLab RD
“Having written most of my own copy before, I felt like I was telling my story pretty well. But boy… have my eyes been opened to the difference between good copy and truly great copy after working with Cassie.
What’s most amazing to me is how Cassie, in addition to capturing my projects with mesmerizing words and cadence, asked all the right probing questions and helped me clarify my thinking around my projects.
With surgical precision, she drilled down to the most important elements and helped me see areas that needed to be further developed. Her work goes well beyond the words!
Cassie will elevate your project in ways you hadn’t anticipated. When you factor in the value that gets amplified as a result of her intellectual prowess and unusual way with words, it’s a no-brainer to work with her!”
client testimonial
The first step is to apply and have a quick chat to make sure it's a fit.
If there's chemistry (and I have a feeling there will be), we'll reserve a spot just for you.
Get in touch today to schedule your call.
Get your money-making messaging formula
Discover the key ingredients of a potent messaging strategy so you can stand out from the sea of same-old online.
In this private podcast, you'll learn how to identify your brand's unique factors so you can confidently own any stage or platform.
Uncover your brand's secret ingredient
ACCESS THE PRIVATE PODCAST: THE BLAND BRAND ANTIDOTE
