It took guts to start your business.

Isn’t it time your messaging captured your spirit?

When you work with me, you can:

  • Set your brand apart with strategic words that attract your perfect-fit prospects
  • Compel prospects to action with persuasive, sleaze-free copy that sells
  • Earn sales more confidently, effectively, and effortlessly



Let’s tap into what makes your brand intoxicating.

But you can’t remember the last time your website or emails earned you a sale.

There’s a remedy for that.
 

(Not just sound good.)

Your copy’s job is to sell.

Why you started your business. Why you stay in business. And why you approach your work the way you do.

The answer to “why” tells me a lot about what makes you and your business unique.

And it helps us nail a message that’s true to you and makes a 100-proof case for what you’re selling.

I’m Cassie Paton, and I believe the antidote to weak copy is a deep-dive into

Have we met? Pull up a chair.

why.

Most businesses make the mistake of writing copy that’s all about them.

We’re not going to do that.

Instead, we’ll craft a message that makes your client the brave hero of your brand’s story.

Because that’s how you create raving fans.

BUT THAT'S NOT ALL.

client 1 name goes here

Sugar plum caramels tart marzipan tootsie roll fruitcake soufflé. Gingerbread halvah ice cream wafer pudding danish pie. Topping ice cream apple pie chocolate cake. Pudding cupcake apple pie. Tiramisu gummies jelly-o sugar plum powder gummies. Chocolate bar gummi bears macaroon jelly beans jelly beans muffin cupcake. Sweet sesame snaps soufflé dragée. 

client 2 name goes here

Sugar plum caramels tart marzipan tootsie roll fruitcake soufflé. Gingerbread halvah ice cream wafer pudding danish pie. Topping ice cream apple pie chocolate cake. Pudding cupcake apple pie. Tiramisu gummies jelly-o sugar plum powder gummies. Chocolate bar gummi bears macaroon jelly beans jelly beans muffin cupcake. Sweet sesame snaps soufflé dragée. 

client 3 name goes here

Sugar plum caramels tart marzipan tootsie roll fruitcake soufflé. Gingerbread halvah ice cream wafer pudding danish pie. Topping ice cream apple pie chocolate cake. Pudding cupcake apple pie. Tiramisu gummies jelly-o sugar plum powder gummies. Chocolate bar gummi bears macaroon jelly beans jelly beans muffin cupcake. Sweet sesame snaps soufflé dragée. 

client 4 name goes here

Sugar plum caramels tart marzipan tootsie roll fruitcake soufflé. Gingerbread halvah ice cream wafer pudding danish pie. Topping ice cream apple pie chocolate cake. Pudding cupcake apple pie. Tiramisu gummies jelly-o sugar plum powder gummies. Chocolate bar gummi bears macaroon jelly beans jelly beans muffin cupcake. Sweet sesame snaps soufflé dragée. 

Client Love

  • I have a rescue pit bull named Rocco (he has white socks)
  • I’ve have a thing for Bon Jovi since middle school (#BringRichieBack)
  • I love a good hike, novel, and glass of Italian red (sometimes in that order)

But enough about work.
You should know:

Since 2008, I’ve written for hundreds of brands and publications. I’ve worn the hats of award-winning blogger, plucky journalist, and digital marketer, to name a few.

Today, my specialty is writing website, launch, and email copy for purpose-driven service providers like you.

More about me

To show up, stand out, and take risks daily.

COURAGE

Mettle & Tonic’s values

To your purpose. To your mission. To the human on the other side of the screen.

connection

In the work. In the play. In the moment.

joy

Every time you work with or refer Mettle & Tonic, I’ll donate 10% of profits to a worthy cause.

BOOK A CALL

And get ready for a heady blend of words that speak louder.

Time to tell your garden variety copy to get lost.

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