And the fact is, it takes way more than just being a good writer to stand out and sell out.
You need a plan. You need to be able to see your offer from a birds-eye view AND execute all that marketing from in the weeds.
What goes on a sales page that actually sells? Will a template cut it?
How many emails should I send? That sounds like too many. (Or is it not enough?)
How do I stand out with this offer? What’s my strategy? Oh god, do I have a strategy?
But it can be hard to do when you're wearing a million other hats.
Which brings up a whole bunch of questions, like:
Spend your time on sales activities that close the deal—or in a blissful, midday savasana—instead of feeling rushed to do every single thing (and wondering if it’s enough).
Feel confident your marketing addresses every objection and question so your perfect-fit prospects feel empowered to make an informed decision (aka a resounding “hell yes”).
Capture what makes your offer unique so you can stand out to your audience as the obvious choice and leave behind bland or vague messaging.
Together, we'll uncover the message that will capture your offer's unique spirit and have your audience rapt with attention.
Then, you can leave the rest to me. I'll map out your content strategy and write research-informed copy that's the perfect blend of attention-grabbing, compelling, and convincing so your inbox fills up with inquiries and sales without you even breaking a sweat.
To understand what your audience needs to hear to be utterly convinced that they need what you've got.
To develop a launch plan that leaves you feeling confident and in control of your launch, not livin' on a prayer.
All the copy you need to intrigue, entice, and inspire your audience, from the sales page to the "last call" email. Most importantly, it'll SELL while sounding just like you.
You'll have a partner, collaborator, and sounding board every step of the way so you never feel stranded during a busy launch.
Our work together includes:
Within a few weeks, you'll not only have all the copywritten elements you need for a successful launch...
you'll also have the peace of mind knowing every step of your launch has been intentionally designed to magnetize and convert the people you most want to work with.
Payment plans available at no additional charge
I was looking for a copywriter who could capture my brand and voice seamlessly across my website, email, and social. Cassie was my first call because of her expertise with brand voice integration.
— Jess joswick, founder of backbone business
"I was launching a new coaching program. With so much content to create and a deadline looming, I knew I was going to need support.
She knocked it out of the park—not just the copy itself, which was fantastic, but the project management and process, too. I had a LOT going on during the launch, and she kept track of everything related to the email, website, and social copy. That was a major load off of my team's shoulders.
Working with Cassie brought calm to my launch and was worth every dollar. (It was a lot of fun, too!)"
I’m Cassie Paton, and I help entrepreneurs and small businesses like yours attract more perfect-fit prospects with copy that’s punchy, powerful, and persuasive.
I know what it's like to obsess over everything in your business, from your offers to your marketing to your finances. I also know that it's hard to do it all alone.
So bring in someone who's going to be as obsessed with your launch's success as you are. I won't just write your copy—I'll be your partner, collaborator, and creator to help you reach more people and change more lives... and have more fun doing it.
The first step is to have a quick chat about your offer, goals, and timeline. I'll share my process and answer all your burning questions, too.
If there's chemistry (and I have a feeling there will be), we'll reserve a spot just for you.
Get in touch today to schedule your call.