Position, market & sell your newest offer— without the launch hangover.

launch alchemy

i'm ready

And the fact is, it takes way more than just being a good writer to stand out and sell out.

You need a plan. You need to be able to see your offer from a birds-eye view AND execute all that marketing from in the weeds.

and you’re facing down a massive marketing effort to sell it.

You just want to create something awesome, make good money selling it, and change your clients’ lives for the better.

What goes on a sales page that actually sells? Will a template cut it?

How many emails should I send? That sounds like too many. (Or is it not enough?)

How do I stand out with this offer? What’s my strategy? Oh god, do I have a strategy?

You’ve got a bold new offer to share with the world.

But it can be hard to do when you're wearing a million other hats.

Which brings up a whole bunch of questions, like:

(Not become a full-time copywriter.)

Spend your time on sales calls closing the deal—or in a blissful, midday savasana—instead of feeling rushed to do every single thing (and wondering if it’s enough).

Feel confident your marketing addresses every objection and question so your perfect-fit prospects feel empowered to make an informed decision (aka a resounding “hell yes”).

Capture what makes your offer distinct so you can stand out to your audience as the obvious choice and leave behind bland or vague messaging.

What if instead, you could...

yes please

Together, we'll uncover the message that will capture your offer's unique spirit and have your audience rapt with attention.

Then, you can leave the rest to me. I'll map out your content strategy and write research-informed copy that's the perfect blend of attention-grabbing, compelling, and convincing so your inbox fills up with inquiries and sales without you even breaking a sweat.

Overcome the overwhelm with a launch strategy that's done with you (and copy that's done FOR you).

launch alchemy

Research

strategy

copywriting

support

To understand what your audience needs to hear to be utterly convinced that they need what you've got.

To develop a launch plan that leaves you feeling confident and in control of your launch, not livin' on a prayer.

All the copy you need to intrigue, entice, and inspire your audience, from the sales page to the "last call" email. Most importantly, it'll SELL while sounding just like you.

You'll have a partner, collaborator, and sounding board every step of the way so you never feel stranded during a busy launch.

Our work together includes:

  • Sales page (up to 4,000 words)
  • Up to 14 emails
  • Social selling strategy OR up to 14 DFY social captions
  • Optional landing page for your waitlist or webinar
  • My black book of launch collaborators
  • Post-launch survey
  • 4 calls: kickoff, offer/audience deep dive, implementation and support, post-launch audit
  • Message mapping and content planning
  • Recorded copy walkthrough on Loom
  • Voxer support M-F including during your launch

Here's what you'll get:

1:1 strategy & support

Pre-launch & launch content

Resources

Post-launch strategy

  • Launch audit
  • Messaging tweaks

research

  • Voice of Customer research (including review mining, surveys, and/or interviews)
  • Competitive analysis
  • Brand questionnaire

Within about 6 weeks, you'll not only have all the copywriting elements you need for a successful launch completely mapped out and written...

you'll also have the peace of mind knowing every step of your launch has been intentionally designed to magnetize and convert the people you most want to work with. 

All the copy is done for you: the sales page, emails, AND Instagram content. All you have to do is create the images/Reels (I'll give direction for those, too!)

only 1 spot open per month

Two ways to work together

$6,900

full service (includes social media content)

done for you + diy (includes social strategy)

The sales page and emails are still done for you here, but with this option, I'll help you pull out messaging from these elements so you can take the social and run with it on your own.

$5,700

Payment plans available at no additional charge

let's talk

I was looking for a copywriter who could capture my brand and voice seamlessly across my website, email, and social. Cassie was my first call because of her expertise with brand voice integration.


— Jess joswick, founder of backbone business

"I was launching a new coaching program. With so much content to create and a deadline looming, I knew I was going to need support. 

She knocked it out of the park—not just the copy itself, which was fantastic, but the project management and process, too. I had a LOT going on during the launch, and she kept track of everything related to the email, website, and social copy. That was a major load off of my team's shoulders.

Working with Cassie brought calm to my launch and was worth every dollar. (It was a lot of fun, too!)"

I’m Cassie Paton, and I help entrepreneurs and small businesses like yours attract more perfect-fit prospects with copy that’s punchy, powerful, and persuasive.

I know what it's like to obsess over everything in your business, from your offers to your marketing to your finances. I also know that it's hard to do it all alone.

So bring in someone who's going to be as obsessed with your launch's success as you are. I won't just write your copy—I'll be your partner, collaborator, and creator to help you reach more people and change more lives... and have more fun doing it.

Let's get your audience stirred up

The first step is to have a quick chat about your offer, goals, and timeline. I'll share my process and answer all your burning questions, too.

If there's chemistry (and I have a feeling there will be), we'll reserve a spot just for you.

Get in touch today to schedule your call.

Ditch the DIY of launching and make a splash in your market.

let's talk

(no hangover necessary.)