Capture your brand’s spirit with potent website copy that converts lurkers into leads.


i'm ready

Trade in your watered-down messaging for copy that’s boldly on-brand.

When your business is the obvious choice, you’ll enjoy watching the inquiries and subscribers pour in.

So why would you have a website that sounds like everyone else?

Your website should earn your business sales.

Outdated, unoriginal copy never changed minds, captured hearts, or inspired action.

And while pretty websites might turn heads, it's substance that makes an impression.

There's no business like yours.

That’s where your copy comes in.

(which means it's gotta be convincing and fresh.)

Sales calls became easier, more fun, or even unnecessary… because your website already did the selling for you.

Your perfect-fit prospects read your site and thought, This is exactly who I need—and immediately took action toward working with you.

Your website reflected your brand’s spirit, making crystal-clear what makes you different from other players in your space.

How'd you like it if...


It's all possible with strategic, persuasive, and powerful copy.

If you feel apathetic about your copy or messaging, talk to Cassie. She is incredible and will make you feel more energized about your business."

— Erin Taylor,
OBM at Lunimae Strategy & Systems Design

I knew her work would uplevel my copy but that doesn't fully describe the massive change I've experienced.

"Before hiring Cassie I knew my website was not helping my conversions. I knew something about my message was off but I couldn't figure it out.

Together, we'll uncover the message that will capture your offer's unique spirit and have your audience rapt with attention.

Then, you can leave the rest to me. I'll map out your content strategy and write research-informed copy that's the perfect blend of attention-grabbing, compelling, and convincing so your inbox fills up with inquiries and sales without you even breaking a sweat.

Turn your website into a 24/7 salesperson for your business.

website copy tonic





To understand what your audience needs to hear to be utterly convinced that they need what you've got.

To come up with the messaging that will speak to the right people... and inspire them to enthusiastically take action.

All the copy you need to intrigue, entice, and inspire your audience, from your headline to your opt-in and everything in between. Most importantly, it'll SELL while sounding just like you.

You'll leave with the tools you need to take your website and run with it—from designer-friendly deliverables to tips for getting 100-proof testimonials, referrals and more.

Our work together includes:

When I say that I do a happy dance reading the work she creates before I design, I'm not kidding.

I absolutely adore Cassie for the professional that she is, but also for the warm human being behind the screen.

Hire her. You won't regret it!”

— Lisette Harrington, Web Designer & Founder of Mila Design Co.

I can always count on Cassie for two things:

1) Time and time again she outdoes herself with every project we collaborate on, and

2) She always lifts a huge weight off my shoulders when it comes to providing JUST the right amount of website words to help my clients shine while guiding the website layout for sales conversion.

“As a website designer, I have extremely high expectations for my work as well as the service providers I entrust my clients' website with.

  • 5 standard pages of website copy
  • Opt-in copy for your lead magnet
  • Optional sales page add-on
  • Basic SEO services
  • Web designer and tech support referrals, upon request
  • Designer-friendly deliverables
  • Lead magnet idea generator
  • Top-shelf testimonials generator
  • 90-minute brand and audience deep-dive session
  • Recorded copy walkthrough on Loom

Here's what you'll get:

1:1 strategy & support

website copy



  • Voice of Customer research 
  • Competitive analysis
  • Brand questionnaire


A one-time investment for leads that keep on coming

Have a larger project in mind? I've got you. Reach out to start a conversation, and I'll create a custom proposal just for you.


Payment plans available at no additional charge

let's talk

Starting at

and she has a gift for distilling down all the necessary information into concise, effective copy that gets the job done.”

— Jeannie Oliver, Functional Nutrition & Lifestyle Coach

She takes the time to really listen and get to know you so that your personality shines through in the copy,

“I have worked with other writers a little in the past, but I never felt like they really understood me or my target audience in the way that Cassie does. 

I’m Cassie Paton, and I help entrepreneurs and small businesses like yours attract more perfect-fit prospects with copy that’s punchy, powerful, and persuasive.

I know what it's like to obsess over everything in your business, from your offers to your marketing to your finances. I also know that it's hard to do it all alone.

So bring in someone who's going to be as obsessed with your success as you are. I won't just write your copy—I'll be your partner, collaborator, and creator to help you reach more people and change more lives... and have more fun doing it.

Let's get your audience stirred up

The first step is to have a quick chat about your goals. I'll share my process and answer all your burning questions, too.

If there's chemistry (and I have a feeling there will be), we'll reserve a spot just for you.

Get in touch today to schedule your call.

Say see ya to your old website copy and hello there to raving fans.

let's talk