by Cassie Paton
Read the latest
Take it from a copywriter: Writing your own About page is hard. I write them for a living, but writing my own About page? Torture. What are you supposed to include? How do you keep it from being boring or long-winded? If you’ve ever tried writing your own, you likely read a few underwhelming About […]
Read the latest
Ever had a launch completely flop? Or has business for a once-popular offer suddenly dried up? (We’ve all been there!) When a new offer doesn’t sell, it’s tempting to go at it with scissors. You might dramatically decrease the price. Pile on more features. You might even throw out the idea altogether, furious that you’ve […]
Read the latest
Your website visitors don’t care about how long you’ve been in business, your impressive background, or even all the wonderful features included with your service or product.
None of that is what motivates people to buy. Problem is, too many businesses focus on themselves in their website copy instead of their client.
Read the latest
Your website copy isn’t just your storefront—it’s the signage that gets people’s attention and directs them. It’s the tags on the products that explain the fancy features. And it’s the salespeople who help visitors find what they need and make an informed decision.
Read the latest
94% of your buyer’s journey occurs online before they ever inquire, which means your website has a big job to do. And where most business’ websites drop the ball? Is with their copy, because copy = sales. So here are 8 signs you’re ready to hire a website copywriter—plus 3 potential reasons you aren’t.
Read the post
Brand Therapy Best for: Starting fresh & getting serious LET’S TALK You’re probably here because this is looong overdue. Your website is an outdated or unoriginal placeholder for what SHOULD be a marketing tool that dazzles your dream client In fact, it does nothing to convey your personality, your expertise, or why your dream […]