The Copy Blog

all things messaging, marketing & entrepreneurship

by Cassie Paton

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Ever had a launch completely flop? Or has business for a once-popular offer suddenly dried up? (We’ve all been there!)  When a new offer doesn’t sell, it’s tempting to go at it with scissors. You might dramatically decrease the price. Pile on more features. You might even throw out the idea altogether, furious that you’ve […]

Sales Slump? Launch Flop? 5 Factors to Assess Before Making Radical (Or Random) Changes

Launch Strategy

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Your About page is the second-most read page of your website.

And just like your home page, its primary purpose is to market your business. Which means it’s not really about you, but about your client.

It should make a connection, establish credibility, and compel your right-fit client to take action.

Sound like a lot? I’ve got you. Here are 12 ideas to get you started.

What should you include on your About page? 12 ideas for writing yours.

Website Copywriting

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Your website visitors don’t care about how long you’ve been in business, your impressive background, or even all the wonderful features included with your service or product.

None of that is what motivates people to buy. Problem is, too many businesses focus on themselves in their website copy instead of their client.

The Number One mistake most service providers make with their website copy.

Website Copywriting

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Your website copy isn’t just your storefront—it’s the signage that gets people’s attention and directs them. It’s the tags on the products that explain the fancy features. And it’s the salespeople who help visitors find what they need and make an informed decision.

Website not getting any leads? You might have a copy problem.

Website Copywriting

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94% of your buyer’s journey occurs online before they ever inquire, which means your website has a big job to do. And where most business’ websites drop the ball? Is with their copy, because copy = sales. So here are 8 signs you’re ready to hire a website copywriter—plus 3 potential reasons you aren’t.

8 signs you should hire a website copywriter (and 3 reasons why you shouldn’t).

Website Copywriting

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  Emails that feel like a remedy. A restorative. A salve. For what, precisely? Boring websites. Emails that never get opened. Copy that sounds like an English major undergrad who still puts two spaces after a period wrote it instead of you. And words that don’t do what they’re supposed to do: sell your services. […]

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