The Copy Blog

all things messaging, marketing & entrepreneurship

by Cassie Paton

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Take it from a copywriter: Writing your own About page is hard. I write them for a living, but writing my own About page? Torture. What are you supposed to include? How do you keep it from being boring or long-winded? If you’ve ever tried writing your own, you likely read a few underwhelming About […]

What Should You Include on Your “About” Page? 12 Ideas for Writing Yours

Website Copywriting

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Ever had a launch completely flop? Or has business for a once-popular offer suddenly dried up? (We’ve all been there!)  When a new offer doesn’t sell, it’s tempting to go at it with scissors. You might dramatically decrease the price. Pile on more features. You might even throw out the idea altogether, furious that you’ve […]

Sales Slump? Launch Flop? 5 Factors to Assess Before Making Radical (Or Random) Changes

Launch Strategy

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Your website visitors don’t care about how long you’ve been in business, your impressive background, or even all the wonderful features included with your service or product.

None of that is what motivates people to buy. Problem is, too many businesses focus on themselves in their website copy instead of their client.

The #1 Mistake Most Service Providers Make With Their Website Copy

Website Copywriting

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Your website copy isn’t just your storefront—it’s the signage that gets people’s attention and directs them. It’s the tags on the products that explain the fancy features. And it’s the salespeople who help visitors find what they need and make an informed decision.

Website Not Getting Any Leads? You Might Have a Copy Problem

Website Copywriting

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94% of your buyer’s journey occurs online before they ever inquire, which means your website has a big job to do. And where most business’ websites drop the ball? Is with their copy, because copy = sales. So here are 8 signs you’re ready to hire a website copywriter—plus 3 potential reasons you aren’t.

8 Signs You Should Hire a Website Copywriter (and 3 Reasons Why You Shouldn’t)

Website Copywriting

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Update: This free offer has expired, but you can still get a website copy audit here. Would you like to take your website from meh to marvelous? If you’re a passionate business owner with a clear mission and strong values… But the words on your site just aren’t doing your personality, or your expertise, justice… […]

Free Website Copy Audit

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